Director, Digital and eCommerce at Lucchese | Dallas, TX

Lucchese

Director, Digital and eCommerce

Dallas, TX (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Own Lucchese’s end‑to‑end digital & eCommerce strategy and growth, leading a high‑impact, cross‑functional team to optimize the luxury online customer journey.

Must-have: 10+ years in omni‑channel/digital commerce leadership
Experience in premium, retail, or lifestyle brands

Job Description

Responsibilities

Develop and execute a comprehensive digital and eCommerce strategy aligned with Lucchese’s brand values, retail strategy, and long‑term growth ambitions.
Own the end‑to‑end digital customer journey, from discovery and consideration through purchase, fulfillment, and post‑purchase engagement.
Translate business and customer insights into scalable digital initiatives that enhance traffic quality, conversion, and lifetime value.
Drive profitable eCommerce growth through performance marketing, conversion optimization, and best‑in‑class digital merchandising.
Oversee forecasting, financial planning, and budget stewardship to ensure disciplined ROI and sustainable growth.
Define and report against clear KPIs to measure eCommerce health, customer behavior, and omni‑channel performance.
Lead Lucchese’s on‑site experience strategy with a relentless focus on usability, speed, personalization, accessibility, and conversion.
Champion a culture of testing, experimentation, and continuous improvement (A/B and multivariate testing).
Ensure digital experiences seamlessly balance brand storytelling with commercial performance.
Own the digital merchandising vision, including assortment strategy, product presentation, navigation, storytelling, and seasonal launches.

Requirements

Bachelor’s degree in Business, Marketing, Digital Commerce, or related field
Minimum of 10 years of experience in omni-channel, digital commerce, eCommerce, or digital commerce leadership
Minimum 5 years in people leadership roles managing multi-disciplinary teams
Experience in premium, retail, or lifestyle brands strongly preferred
Deep expertise in eCommerce platforms, analytics, CRO, CRM, and marketing technology (e.g., Google Analytics, Tableau, Power BI, Salesforce)
Strong executive communication, financial acumen, and cross‑functional leadership skills