Director, Digital Content & Education, ANA Educational Foundation at Association of National Advertisers | New York City, NY | $95K/yr – $105K/yr

Director, Digital Content & Education, ANA Educational Foundation

New York City, NY (On-site)

$95K/yr – $105K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

Job Summary

Coordinate content and comms across web, social, and events to drive engagement for the ANA Educational Foundation, pairing website and survey insights with stakeholder communications.

Own content, social, and digital programs with cross-team collaboration and data-driven storytelling.
Partner with senior leadership to plan events, newsletters, and external-facing communications across LinkedIn, Instagram, and conferences.

Job Description

Maintain and enhance the website by collaborating and strategizing with various internal stakeholders
Create custom images and captions for social media, manage posts and curate content across all AEF social media accounts with an eye towards increasing engagement and awareness
Partner with SVP to lead digital activities including social media strategy and execution with a focus on LinkedIn and Instagram, providing weekly analytics reports across social platforms
Maintain the SurveyMonkey platform, manage survey data and reporting, and translate key insights into compelling social quotes and content assets.
Write and design email newsletters to various AEF constituencies
Assist with the management of the Zoom account for AEF virtual events
Assist with identifying potential conference speakers and logistics
Collaborate closely with internal team members on all aspects of distribution, content, and strategies
Provide communications support to our stakeholders to help each AEF program achieve its engagement objectives
Collaborate with internal departments to understand their work and develop written website content that clearly and effectively communicates these efforts to stakeholders

Bachelor’s degree from an accredited institution plus 5-7 years’ prior work experience at an advertising agency, marketer, and/or media company
At least 3 years of experience managing an external-facing website and/or social media account on a professional level
Technologically savvy, particularly with WordPress, Google Analytics, Google AdWords, MailChimp, and social media
Experience managing virtual events using the Zoom platform.

Experience in designing social media images using Canva platform and creating compelling captions is a plus
An understanding of the academic ecosystem

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.