Director, Digital Brand Marketing & AI strategy

Responsibilities

• Activate the Danaher Brand Across the Global Digital Ecosystem – Lead end- to- end strategy and execution across all digital channels, including: Corporate website and ecosystem; SEO/SEM and performance marketing; Organic and paid social (LinkedIn, YouTube, emerging platforms); CRM and lifecycle marketing; Content platforms and digital storytelling hubs; Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact; Ensure consistency with flexibility, maintaining brand integrity while enabling OpCos to localize for relevance.
• Embed AI Into the Core of Enterprise Brand Marketing – Act as the embedded AI champion within Corporate Brand Marketing; Partner closely with data science, IT, and external partners to: Deploy AI-enabled content creation and personalization; Optimize media, targeting, and conversion through machine learning; Scale insights through predictive analytics and automation; Identify and pilot next-generation capabilities (generative AI, dynamic content assembly, intelligent workflows); Build repeatable frameworks that embed AI into how we operate—not just what we test.
• Build and Orchestrate Global Content That Drives Growth – Lead the development and execution of an integrated, global digital content and storytelling funnel; Ensure alignment across Corporate, OpCos, and regions - connecting brand to commercial outcomes; Drive full-funnel Brand performance; Create modular, scalable content systems that can flex and scale.
• Operate with Danaher Business System (DBS) Discipline – Establish clear KPIs; Build and manage dashboards to track performance; Use DBS tools to continuously improve speed, quality, and effectiveness; Turn data into action - rapidly iterating and scaling.
• Balance Strategy + Execution – Move seamlessly between: Strategic design (architecting global frameworks); Hands-on execution (launching, optimizing channels); Act with urgency and agility, prioritizing what drives the most impact.

Requirements

• 8–12+ years in digital marketing, growth, or brand activation roles
• Proven experience managing global, multi-channel digital ecosystems
• Strong understanding of: Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO)
• Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
• Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
• Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
• Travel up to 15% to other Danaher sites and conferences, with some international travel

Preferred

• Developing and/or leading a cohesive, high-performing global digital ecosystem aligned to brand strategy
• AI embedded into core workflows, unlocking speed, personalization, and scale
• Measurable and proven impact on brand strength

Benefits

• Danaher offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.