Director, Digital Activation

New York City, NY (Hybrid)

$90K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

Job Summary

Own and lead long term client programs by turning objectives into executable plans, overseeing strategy, forecasting, and team development across programmatic media initiatives.

  • Own strategic execution plans from client objectives
  • Lead forecasting, budgeting, and team development

Job Description

Responsibilities

  • Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
  • Effectively presenting strategic and tactical plans to clients, staff, and internal teams
  • Provide regular insight and training to challenge and develop junior team members
  • Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities

Requirements

  • 8+ years business experience including 5+ years building and/or managing accounts in the programmatic media and/or digital media space
  • Ability to translate digital media complexities and tie them to campaign optimizations
  • Ability to develop and drive programmatic strategy and thought leadership amongst internal team and client stakeholders, driving towards both micro and macro business goals
  • Strong creative and direct communication skills with the ability to engage audiences across in-depth technical concepts
  • History of excellence in client work across different verticals and client KPI’s
  • Proven performance in advancing client business success using programmatic channels
  • In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
  • Proven excellence in leading a team of programmatic traders
  • Exceptional attention to detail and organizational skills
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Salaries

Posted range

$90K/yr – $215K/yr

Taken straight from the job posting.

See all OMD salaries

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
36

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Director, Digital Activation

OMD · New York City, NY · Hybrid