Digital Advertising Specialist

Responsibilities

• Strategize specific digital advertising tactics involving paid social media and/or paid search engine marketing according to the available budget, goals, and industry research.
• Provide recommendations to the Senior Marketing Manager and internal marketing team regarding execution of the digital advertising game plan.
• Research Hot 8 Yoga’s content assets and customer personas to ensure digital advertising strategy aligns with broader marketing efforts.
• Develop various types of digital ads for use in social media, search engines (search and display), and other websites and digital advertising media.
• Write and edit digital ad copy, optimized for each ad platform.
• Build out various types of paid social media promotions, including boosted posts, traffic ads, and lead ads.
• Collaborate with the creative team on the production of visual media to be used for digital advertising purposes.
• Ensure digital ads are integrated within each marketing campaign and conform to Hot 8 Yoga’s brand guidelines, and track UGC video live dates, usage rates, and expiring content.
• Provide direct support to the Senior Marketing Manager and creative team in the production of digital ad campaigns.
• Analyze data and performance metrics of each digital ad campaign.

Requirements

• Minimum 5 years of marketing experience managing digital advertising campaigns.
• Highly proficient in Google Ads and Google Analytics.
• Highly proficient in the Meta Ads ecosystem.
• Excellent copywriting and communication skills.
• Prudent financial sense and resourceful with budgets.
• Propensity for technology, creative thinking, and inbound marketing theory.
• Positive attitude and enjoys solving problems.
• High-level understanding of CRM platforms, marketing technology, and data integrations.
• Strong organizational skills and attention to detail.
• Desire to grow in learning and professional development.

Preferred

• bonus for previous experience with tools like Zapier, AXLE, and Mindbody