Director, Digital Activation

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Requirements

• 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
• Identify training and development needs of client team and broader functional team
• Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

Preferred

• Experience working with across several media channels is preferred and a curiosity in emerging media platforms.
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Other digital advertising, such as search and/or social, is a plus