Director, Digital Activation

Responsibilities

• Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
• Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
• Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
• Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
• Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
• Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
• Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
• Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
• Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.

Requirements

• 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
• Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
• Excellent digital media background and project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Proven experience leading and building departmental processes, partnerships, and tools.
• 5+ years of team management experience.
• 5+ years of managing partner relationships.
• Strong quantitative analysis skills.
• Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.