Director, Demand Generation at ZeroFOX | Baltimore, MD

Director, Demand Generation

Baltimore, MD (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end demand generation and ABM for multi-channel campaigns that connect new logo acquisition, pipeline acceleration, and customer expansion to revenue, with strong cross-functional alignment to Sales, Customer Success, and Product Marketing.

Lead integrated programs across awareness, engagement, and pipeline creation using email, ABM, events, partnerships, and lifecycle campaigns.
Own marketing-sourced and marketing-influenced pipeline and revenue metrics with ABM strategy and executive reporting.
Integrate AI-driven targeting, personalization, and analytics into planning, execution, and optimization with Marketing Ops support.

Job Description

Responsibilities

Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns
Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions
Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact
Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts
Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees
Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives
Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities
Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals

Requirements

10+ years of B2B SaaS marketing experience, preferably in cybersecurity, that includes leadership responsibility for demand generation and experience owning marketing-sourced pipeline, opportunity creation, and revenue performance metrics
Proven track record of exceeding pipeline and bookings targets in high-growth SaaS organizations
Expertise in lead acquisition, ABM, digital marketing, customer marketing, partner marketing, and event marketing
Strong understanding of marketing operations, attribution, forecasting, analytics, and marketing technology platforms
Early adopter of AI technologies to improve marketing effectiveness, efficiency, and revenue outcomes
Strong executive presence and ability to influence cross-functional stakeholders across Sales, Marketing, Channel, Customer Success, and executive leadership.
Analytical mindset with the ability to translate data into actionable business insights and strategic decisions

Benefits

Competitive compensation
Community-driven culture with employee events
Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

ZeroFOX

3.1 Glassdoor

ZeroFox delivers proactive external cybersecurity to outfox the adversary and disrupt, identify, and dismantle threats outside the traditional corporate perimeter. The ZeroFox Platform combines advanced AI-driven analysis to detect complex threats on the surface, Deep, and Dark Web with fully managed threat intelligence services and threat analysts who become an extension of your team – all while providing automated remediation to effectively disrupt threats.

Founded in 2013

Baltimore, Maryland, USA

877 employees (50 in marketing)

www.zerofox.com

42% recommend to a friend

53% CEO approval