Director of Demand Generation at WisdomAI | San Mateo, CA | $160K/yr – $200K/yr

Director of Demand Generation

San Mateo, CA (Hybrid)

$160K/yr – $200K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Own the full demand engine and scale multi‑channel campaigns that tie directly to revenue, with heavy focus on pipeline impact and cross‑functional win rates.

Demand Strategy: shape the pipeline model and run integrated campaigns across events, ABM, webinars, paid media, and content
Pipeline Growth & Measurement: drive sourced/influenced pipeline and own attribution plus funnel optimization
Cross‑Functional & Infrastructure: partner with Sales, Product Marketing, and Design to scale lead lifecycle and marketing automation

Job Description

Responsibilities

Demand Strategy
Own the end-to-end demand generation strategy and pipeline creation model
Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
Align marketing programs to revenue targets and sales priorities
Pipeline Growth
Drive marketing-sourced and marketing-influenced pipeline
Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
Build scalable demand programs that consistently generate qualified opportunities
Data, Measurement & Optimization
Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact