Responsibilities

• - Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms, potentially spanning email, outbound, paid search, and paid social, from ICP definition through sequence design and reply handling.
• - Help build demand gen programs across whichever channels fit the audience (email, paid social, paid search, etc.) that move leads from first touch to booked meeting.
• - Help fuel demand programs: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
• - Help monitor deliverability, list health, and segmentation, and support performance tracking across other channels in play so every audience gets a relevant message.
• - Help run structured tests on subject lines, copy, cadence, send timing, and channel mix, and contribute to playbooks the whole team can use.
• - Work with Sales and RevOps and the revenue marketing team to align messaging across channels with pipeline goals, and report clearly on what is working.

Requirements

• 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
• Solid fundamentals: deliverability, segmentation, lifecycle strategy, and testing discipline.
• Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
• Growing AI fluency: you're comfortable using AI tools, learning how to prompt them well, and understanding where automation ends and human craft begins.
• Fluency in funnel metrics and you optimize for pipeline, not vanity numbers.
• Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions, not gut feel.

Preferred

• Experience marketing to legal, professional services, or another relationship-driven vertical.
• Hands-on time with tools like Clay, HubSpot, Apollo, or similar enrichment, sequencing, or paid channel platforms (e.g. LinkedIn Ads, Google Ads).
• Exposure to building AI-assisted workflows, beyond just using out-of-the-box features.

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with Employer Matching
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚗 Commuter Benefits*
• 🧑‍💻 Autonomous Work Environment
• 🖥️ Workplace Setup Reimbursement
• 🏠 Telecomm Stipend
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚀 Quarterly Team Gatherings