Responsibilities

• Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market.
• Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity.
• Serve as Vimly's sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships.
• Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.

Requirements

• 5+ years of B2B marketing experience with a strong track record in demand generation and account-based marketing (ABM), ideally at a SaaS or technology company.
• Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.
• Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline .
• Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.

Preferred

• Alignment with Vimly’s core values and strategic goals.
• Solid organizational skills along with an aptitude for information technology
• Leadership abilities; influencing and galvanizing others to follow you toward a solution
• Strong interpersonal written and oral communication skills
• Demonstrated ability to provide excellent internal and external customer service
• Detail oriented with excellent organizational skills and an aptitude for information technology
• Adaptable, flexible, and able to work well under ambiguity
• Ability to work independently with minimal daily direction from manager
• Experience working in a fast-paced environment similar to a high-tech start-up

Benefits

• Medical, Dental and Vision Coverage
• 401(k) Retirement Plan
• 20 PTO days accrued within the first year (includes sick time)
• 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off
• Life and AD&D Insurance
• Long-term and Short-term Disability Insurance
• Voluntary Life Insurance
• Voluntary Long-Term Care (LTC) insurance
• Voluntary Pet Insurance
• Voluntary Legal Plan