Responsibilities

• Own the demand generation strategy for one of our business segments, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.
• Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.
• Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.
• Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.
• Serve as the primary marketing partner to Sales and GTM teams for the Risk Management business unit, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.
• Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.
• Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness.
• Forecast campaign performance and develop plans to achieve pipeline and revenue targets.
• Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency.
• Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices.

Requirements

• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes.
• Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!
• Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.
• Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.
• Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.
• Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.
• Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously.
• Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams.
• Demonstrated ability to balance strategic thinking with hands-on campaign execution.