Responsibilities

• Own demand generation strategy to drive qualified pipeline and customer acquisition.
• Lead marketing and product marketing initiatives across digital channels.
• Leverage AI to improve marketing execution, decision-making, and operational efficiency.
• Use data and performance insights to inform strategy and optimize results.
• Test, measure, and scale high-impact marketing initiatives.
• Partner cross-functionally with Sales, RevOps, Product, and executive leadership.
• Lead and support a team through strategic initiatives, execution, and continuous improvement.
• Develop creative, customer-centric messaging that makes complex AI products approachable and compelling.

Requirements

• 8-10 years of experience in a high-growth SaaS, AI, or technology company.
• Proven success leading demand generation and consistently driving measurable pipeline growth.
• Strong understanding of digital marketing strategy and performance marketing.
• Hands-on experience using AI tools to increase marketing productivity, creativity, and operational efficiency.
• Strong analytical mindset with experience using marketing data to guide strategic decisions.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Experience leading small, cross-functional marketing teams and external agency or contractor relationships.
• Comfortable working in fast-paced startup or scaling environments where priorities evolve quickly.
• Excellent communication, organizational, and leadership skills.

Preferred

• Experience marketing AI or emerging technology products.
• B2C marketing experience or a consumer-first approach to storytelling.
• Marketing operations experience, including attribution, reporting, and campaign measurement.
• Experience with HubSpot, Gong, Claude, Supermetrics, Webflow, or similar modern marketing technology platforms.
• Experience building brands that simplify complex technical products through compelling messaging.