Demand Generation Manager
CyberSheath
Reston, VA (Remote)
$90K/yr - $125K/yrFull-timeMid level5+ years exp.
5 hrs ago
Director of Demand Generation
Denver, CO
$140K/yr – $160K/yrDirector/Executive8+ years expFull time
Posted 4 months ago
Job Summary
Own demand generation with ABM driven multi-channel campaigns that turn synthetic interest into qualified meetings and revenue. Build a predictable pipeline engine, align with Sales on targets, and continuously optimize messaging and attribution.
- Ownership: demand gen strategy, ABM programs, multi-channel campaigns, and pipeline targets.
- Audience & channels: ideal customer profiles, buying committees, digital ads, email, webinars, events, and partner marketing.
- Systems & measurement: lead scoring, routing, CRM/MA tooling, and ROI attribution to pipeline and revenue.
Job Description
Responsibilities
- Develop and execute a comprehensive demand generation strategy aligned with TrackVia's revenue and growth objectives.
- Own marketing-sourced and marketing-influenced pipeline targets.
- Build programs that consistently generate qualified sales conversations that convert to pipeline opportunities.
- Develop and optimize inbound and account-based marketing (ABM) initiatives focused on TrackVia's ideal customer profiles and strategic target accounts.
- Partner closely with Sales leadership to align demand generation activities with territory plans, pipeline goals, and revenue targets.
- Plan and execute integrated multi-channel campaigns across: Digital advertising, Account-based marketing, Email marketing, Webinars and virtual events, Industry events and trade shows, Partner marketing
- Outbound and nurture programs
- Develop campaign strategies that engage buying committees and move prospects through the buyer journey.
- Continuously test and optimize messaging, targeting, channels, and offers to improve conversion rates and campaign performance.
- Collaborate with the broader marketing and sales teams to develop compelling assets that support awareness, engagement, pipeline creation, and opportunity acceleration.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Minimum of 8 years of experience in B2B demand generation, growth marketing, or revenue marketing roles.
- Proven track record of generating measurable pipeline growth and contributing to revenue attainment in a SaaS environment.
- Strong understanding of account-based marketing, digital marketing, lead management, and revenue operations.
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Data-driven mindset with strong analytical and reporting capabilities.
- Ability to thrive in a fast-paced, growth-oriented environment.
Benefits
- Competitive salary and performance-based incentives
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with employer match
- Flex PTO
- Downtown Denver Office with Gym
TrackVia
TrackVia is the leading cloud workflow management solution trusted by thousands of fast-moving, tech-smart businesses.People from Honeywell, Danella, and Canada Goose have made lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology — and they love getting the industry’s best customer experience every step of the way.
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
