Demand Gen BA
Catapult Federal Services
Irving, TX (Remote)
In-houseFull-timeMid level
15 hrs ago
Director of Demand Generation
Denver, CO
$140K/yr – $160K/yrDirector/Executive8+ years expFull time
Posted 2 months ago
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Job Summary
Own demand generation with ABM driven multi-channel campaigns that turn synthetic interest into qualified meetings and revenue. Build a predictable pipeline engine, align with Sales on targets, and continuously optimize messaging and attribution.
- Ownership: demand gen strategy, ABM programs, multi-channel campaigns, and pipeline targets.
- Audience & channels: ideal customer profiles, buying committees, digital ads, email, webinars, events, and partner marketing.
- Systems & measurement: lead scoring, routing, CRM/MA tooling, and ROI attribution to pipeline and revenue.
Job Description
Responsibilities
- Develop and execute a comprehensive demand generation strategy aligned with TrackVia's revenue and growth objectives.
- Own marketing-sourced and marketing-influenced pipeline targets.
- Build programs that consistently generate qualified sales conversations that convert to pipeline opportunities.
- Develop and optimize inbound and account-based marketing (ABM) initiatives focused on TrackVia's ideal customer profiles and strategic target accounts.
- Partner closely with Sales leadership to align demand generation activities with territory plans, pipeline goals, and revenue targets.
- Plan and execute integrated multi-channel campaigns across: Digital advertising, Account-based marketing, Email marketing, Webinars and virtual events, Industry events and trade shows, Partner marketing
- Outbound and nurture programs
- Develop campaign strategies that engage buying committees and move prospects through the buyer journey.
- Continuously test and optimize messaging, targeting, channels, and offers to improve conversion rates and campaign performance.
- Collaborate with the broader marketing and sales teams to develop compelling assets that support awareness, engagement, pipeline creation, and opportunity acceleration.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Minimum of 8 years of experience in B2B demand generation, growth marketing, or revenue marketing roles.
- Proven track record of generating measurable pipeline growth and contributing to revenue attainment in a SaaS environment.
- Strong understanding of account-based marketing, digital marketing, lead management, and revenue operations.
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Data-driven mindset with strong analytical and reporting capabilities.
- Ability to thrive in a fast-paced, growth-oriented environment.
Benefits
- Competitive salary and performance-based incentives
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with employer match
- Flex PTO
- Downtown Denver Office with Gym
TrackVia
TrackVia is the leading cloud workflow management solution trusted by thousands of fast-moving, tech-smart businesses.People from Honeywell, Danella, and Canada Goose have made lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology — and they love getting the industry’s best customer experience every step of the way.
