Director of Demand Generation

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with TrackVia's revenue and growth objectives. Own marketing-sourced and marketing-influenced pipeline targets. Build programs that consistently generate qualified sales conversations that convert to pipeline opportunities. Develop and optimize inbound and account-based marketing (ABM) initiatives focused on TrackVia's ideal customer profiles and strategic target accounts. Partner closely with Sales leadership to align demand generation activities with territory plans, pipeline goals, and revenue targets.
• Plan And Execute Integrated Multi-channel Campaigns Across Digital advertising, Account-based marketing, Email marketing, Webinars and virtual events, Industry events and trade shows, Partner marketing. Develop outbound and nurture programs. Develop campaign strategies that engage buying committees and move prospects through the buyer journey. Continuously test and optimize messaging, targeting, channels, and offers to improve conversion rates and campaign performance. Collaborate with the broader marketing and sales teams to develop compelling assets that support awareness, engagement, pipeline creation, and opportunity acceleration.
• Partner with Account Executives, creating a feedback loop that improves lead quality, sales conversation creation, and opportunity conversion. Optimize lead management processes, scoring models, routing triggers, and sales engagement activities. Develop programs that increase meeting creation, pipeline velocity, and progression through the sales funnel. Conduct regular pipeline reviews and campaign performance assessments with Sales leadership.
• Measure And Report On Key Demand Generation Metrics, Including Sales conversations generated, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Meetings booked, Pipeline created, Opportunity conversion rates, Customer acquisition cost (CAC), Campaign attribution. Build reporting frameworks that clearly connect marketing investments to pipeline and revenue outcomes. Analyze performance data and provide actionable recommendations to improve efficiency and ROI. Manage marketing technology platforms including CRM, marketing automation, attribution, and analytics tools.
• Cross-Functional Collaboration: Partner with Product teams to align campaigns with product launches, market opportunities, and customer needs. Collaborate with Customer Success to identify expansion, advocacy, and customer marketing opportunities. Work closely with Executive Leadership to align demand generation investments with company growth objectives. Support sales enablement efforts by ensuring campaign messaging and market insights are effectively communicated to revenue teams. Manage agency, contractor, and vendor relationships to maximize campaign effectiveness and operational efficiency.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Minimum of 8 years of experience in B2B demand generation, growth marketing, or revenue marketing roles.
• Proven track record of generating measurable pipeline growth and contributing to revenue attainment in a SaaS environment.
• Strong understanding of account-based marketing, digital marketing, lead management, and revenue operations.
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Data-driven mindset with strong analytical and reporting capabilities.
• Ability to thrive in a fast-paced, growth-oriented environment.

Nice to have

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer match
• Flex PTO
• Downtown Denver Office with Gym