Responsibilities

• Own pipeline generation targets across all marketing channels
• Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy
• Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating
• Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results
• Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals
• Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline
• Oversee and optimize the website and digital experience as a core demand engine
• Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene)
• Establish clear KPIs, reporting cadence, and performance accountability across the team
• Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination

Requirements

• 10–15+ years in B2B demand generation, preferably in SaaS or fintech
• Proven track record of driving measurable pipeline and revenue impact
• Experience leading integrated, multi-channel demand gen programs (field, ABM, digital)
• Deep experience running large-scale field marketing programs and events, ideally across global markets
• Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable “getting in the weeds” to ensure outcomes
• Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps
• Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management)
• Experience managing and scaling global high-performing teams and cross-functional resources
• Highly analytical, with a bias toward data-driven decision making
• Strong operator—able to balance strategy with hands-on execution