Director, Demand Generation at Second Front Systems | District of Columbia, USA | $165K/yr – $180K/yr

Director, Demand Generation

District of Columbia, USA (Remote)

$165K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive full-funnel demand and revenue impact by owning integrated multi-channel campaigns, setting clear pipeline targets, and enabling scalable playbooks with AI-enabled workflow support.

Own end-to-end demand engine across channels, events, ABM, and sales-led programs to accelerate pipeline.
Align with Sales, RevOps, PMM, and Partnerships to connect activity to revenue and enterprise deal cycles.
Build repeatable systems, attribution models, and AI-assisted optimization to improve conversion and velocity.

Job Description

Responsibilities

Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.

Requirements

8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
Proven track record of generating measurable sales-qualified pipeline and revenue impact, not just lead volume.
Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
Strong hands-on experience with paid media strategy, demand systems, and agency management.
Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy.
Experience managing agencies and external vendors with strong performance expectations.
Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes.
Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance.
Comfort operating in ambiguous, fast-moving startup or scale-up environments.
Excellent cross-functional leadership, communication, and decision-making skills.

Preferred