Director of Demand Generation

Alexandria, VA (Remote)

$160K/yr – $190K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own the demand generation strategy and cross‑channel launches, lead a small team, and drive pipeline analytics and AI readiness across campaigns.

  • Own lead and revenue numbers (MQLs/SQLs) you were accountable to
  • Build AI fluency in the team and ship measurable AI impacts
  • Lead market launches and cross-channel campaigns with data-backed results

Job Description

Responsibilities

  • Strategy and planning
  • Market launches
  • Team and partner leadership
  • Pipeline, analytics, and AI
  • How we measure success

Requirements

  • 7+ years in demand generation or growth marketing, with at least 2 years managing people
  • You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you.
  • Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to
  • A market launch or cross-channel campaign you planned and ran, with metrics to back it up
  • Strong with campaign analytics across paid, organic, website, and email
  • Comfortable as a player-coach, hands-on yourself while the team is small

Benefits

  • Medical coverage, 100% covered for two Aetna plans, or a low premium for PPO
  • Dental and vision covered at 100%
  • 401K plan options
  • Company-paid long-term and short-term disability and life insurance
  • Paid holidays, vacation time, sick time, and paid parental leave
  • Learning and professional development budget
Saltbox logo

Saltbox

2.7 Glassdoor

Saltbox solves the hardest parts of running an ecommerce business with spaces that combine warehousing and co-working, technology to simplify fulfillment and shipping, and expert logistics support to help ecommerce merchants scale. With 12 locations across the United States in major metropolitan areas, Saltbox addresses the most critical challenges ecommerce entrepreneurs face when starting, growing, and scaling their businesses with flexible space, tech, and services.

Founded in 2019
Atlanta, Georgia, USA
71 employees (12 in marketing)
48% recommend to a friend
53% CEO approval

Salaries

Posted range

$160K/yr – $190K/yr

Taken straight from the job posting.

See all Saltbox salaries

Marketing Team

Marketing Team Size
11 (15% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$48.8M
Last Raise
$35M
Series B, 3 years ago

Funding History

  • Nov 2022
    Series B • $35M
  • Apr 2021
    Series A • $10.6M
  • Sep 2019
    Seed • $3.2M

Traffic Signals

Monthly Visitors
18K
Monthly Google Ads Budget
$7.1K
Traffic Source Mix
Search
44.2%
Direct
46.5%
Referral
5%
Social
2.3%
Paid
1.7%

Headcount Trend

Current headcount: ~71

Recent News

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Director of Demand Generation

Saltbox · Alexandria, VA · Remote