Director of Demand Generation

Responsibilities

• Own the pipeline number. Carry the marketing-sourced pipeline target for your campaigns, manage full-funnel performance from lead to closed-won, and run weekly readouts with cross-functional leads.
• Architect the integrated campaign portfolio. Design and run campaigns end-to-end including audience targeting, messaging activation, channel mix, content requirements, calendar, and budget allocation that are all tied to pipeline outcomes, not activity metrics.
• Lead the campaign strategy AND execution. You’re well-versed on connecting all of the teams that support an integrated campaign. That means briefing with PMM on messaging, Brand on creatives, Digital on paid motions, Lifecycle on nurture, ABM and BDRs on account plays, and Sales on follow-up SLAs. You not only identify all of the internal levers to pull, you create the motion to activate and track all of your launch partners.
• Run an agile campaign engine. Operate inside our sprint-based pod model: brief, build, launch, learn, scale or sunset — in weeks, not quarters.
• Optimize budget like a P&L owner. Allocate against pipeline-per-dollar, reallocate based on evidence, and manage agency and contractor resources to extend capacity.
• Apply AI-first thinking. Use AI tooling to increase campaign velocity, sharpen personalization, and improve targeting precision across all three growth motions.

Requirements

• 10+ years in B2B SaaS demand generation or growth marketing, with 3+ years owning a marketing-sourced pipeline target.
• Proven experience operating an integrated campaign model: one campaign architecture spanning paid, email, events, ABM, webinars, and content, with shared goals across teams.
• Track record of building demand engines at fast-paced, high-growth companies and moving at startup velocity.
• Experience orchestrating cross-functional teams (PMM, brand, digital, BDR, sales) to a shared revenue goal.
• Fluency in funnel math: conversion rates, velocity, CAC, pipeline coverage models.
• Hands-on with Salesforce, Marketo, and ABM platforms (Demandbase or 6sense).
• Experience managing agencies and contractors; experience in agile or sprint-based marketing teams.

Preferred

• Security, fraud, AI, or contact center domain experience.
• Vertical marketing experience in healthcare or FSI.
• Experience launching demand for a new product line (0-to-1 pipeline motion).