Director, Demand Generation

Responsibilities

• Set the Vision and the Go-to-Market Model
• Own the Pipeline Number and the Investment Case
• Set the Measurement Standard
• Build the Engine to Scale
• Lead the Account-Based and Expansion Strategy
• Lead the Team and the Partnerships

Requirements

• 10–15 years of progressive B2B demand generation or growth marketing experience, ideally in SaaS or technology, with at least 3 years leading a team or function.
• Demonstrated experience building a demand function and scaling it. You set the strategy, designed the model, implemented it, and hired the team, rather than inheriting one that already worked.
• Ownership of a pipeline target and the budget behind it, defended in front of a CFO, an executive team, or a board.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Go-to-market strategy. Segmentation, motion design, and channel mix, tied together by the economics: CAC, payback, pipeline coverage, and where the next dollar goes.
• Revenue planning and measurement. Reverse-funnel planning, forecasting, funnel governance, and real command of attribution methodology, including its limits.
• Building and leading teams. Org design, hiring, coaching managers, and directing agencies so a lean team performs like a much larger one.
• AI and automation as an operating model. A track record of applying AI and other automation to real marketing workflows for measurable gains, with the judgment to set the strategy and guardrails for a whole team.
• Marketing technology. HubSpot (or Marketo, Pardot, or similar) and Salesforce, deep enough to set the roadmap, make changes, and audit how the stack is run.
• Channels and programs. Paid search and social, SEO and visibility in AI answer engines, ABM and intent platforms, events, and lifecycle, deep enough to direct a manager and an agency rather than accept their report.

Preferred

• Automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category.
• Demand generation for a multi-product portfolio sold into the same buyer.

Benefits

• As part of the full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.