Responsibilities

• Build and execute account-based expansion programs targeting new business units, geographies and personas, aligned to key product categories, supporting priority launches, GTM motions, and strategic narratives within existing enterprise accounts
• Design multi-touch campaign sequences — including executive outreach, personalized content across digital channels and event-based touchpoints — tailored to specific accounts and buying committees
• Partner with Business Operations and Sales to identify expansion-ready accounts and develop account plans that align marketing plays to commercial opportunities
• Develop and maintain tiered account segmentation (e.g. 1:1, 1:few, 1:many) and calibrate program intensity to account potential and renewal risk
• Leverage the customer reference and case study program to identify advocates and produce additional proof points that support both expansion and new logo sales cycles
• Partner with the Events team on the event strategy (e.g., industry event sponsorship, customer advisory boards, executive roundtables, and VIP event experiences) to deepen relationships with buyers
• Track and report on expansion pipeline influenced, NRR impact, and account engagement metrics; iterate programs based on performance data
• Collaborate with Marketing Ops to build the measurement framework and tooling (6sense, Demandbase, Salesforce, or equivalent) that supports account-level attribution