Responsibilities

• Develop and execute a comprehensive, multi-channel demand generation strategy designed to substantially increase top-of-funnel volume.
• Establish clear targets for website traffic, inquiries, leads, marketing-qualified leads, sales-qualified leads, pipeline, and ultimately revenue contribution.
• Build campaigns around key higher education audiences, personas, use cases, pain points, and buying triggers.
• Develop an effective mix of inbound, outbound, paid, organic, partner, event, and account-based programs.
• Continuously test new channels, campaigns, messaging, and acquisition strategies to identify scalable growth opportunities.
• Create a demand-generation roadmap that balances near-term pipeline creation with longer-term brand and market development.
• Own paid acquisition strategy across search, social, display, retargeting, and other relevant channels.
• Develop strategies to substantially increase qualified organic traffic through SEO, content, thought leadership, and search-focused initiatives.
• Optimize landing pages, conversion paths, forms, calls to action, and other elements of the digital funnel.
• Develop and manage ABM campaigns targeting specific higher education segments and high-value accounts.

Requirements

• 6+ years of B2B marketing experience, with significant experience in demand generation and digital acquisition.
• Demonstrated success in substantially increasing top-of-funnel volume and qualified pipeline.
• Experience building and scaling multi-channel demand-generation programs.
• Strong understanding of B2B SaaS marketing and complex, multi-stakeholder buying journeys.
• Experience with paid digital advertising, SEO, email marketing, marketing automation, webinars, content campaigns, and conversion optimization.
• Strong analytical skills and the ability to connect marketing activity to pipeline and revenue.
• Experience working closely with Revenue leadership.
• Excellent written and verbal communication skills.
• Ability to operate strategically while also being willing to roll up your sleeves and execute.
• Experience marketing technology, SaaS, or services to colleges and universities is strongly preferred.

Preferred

• Experience marketing technology, SaaS, or services to colleges and universities is strongly preferred
• You should be comfortable navigating the higher education ecosystem and understanding the different priorities, stakeholders, and buying processes that influence technology purchases.

Benefits

• Mission-driven culture and meaningful work impacting millions of students
• Environment where you can work quickly and without any red tape
• Competitive salary
• Full benefits starting the month after your start date
• Stock options
• Paid family leave
• Uncapped PTO
• Fully remote work environment
• Opportunities for career growth in a fast-paced startup