Responsibilities

• Own pipeline creation and progression across assigned verticals (Insurance, Gov/Ed, FSI)
• Translate company revenue goals into vertical-specific demand plans, targets, and investment priorities
• Partner with Sales to align on pipeline targets, account coverage, and growth opportunities
• Drive visibility into marketing’s contribution to vertical pipeline and revenue outcomes
• Define and execute end-to-end demand generation and Field Marketing strategies tailored to each vertical’s buying dynamics and customer needs
• Activate integrated industry-specific, full-funnel programs including digital campaigns, account focused activities and field initiatives
• Drive continuous improvement in campaign performance, engagement, and conversion across vertical audiences
• Align demand generation execution to vertical sales coverage models and account strategies
• Partner closely with Sales leaders to drive shared ownership of pipeline and conversion outcomes
• Enable account-based and segment-specific strategies to increase relevance within target accounts

Requirements

• 10+ years of experience in B2B marketing, with a focus on demand generation, field marketing, or growth roles
• Proven track record of driving pipeline and revenue outcomes within industry segments or vertical-based marketing models
• Experience supporting Sales organizations and aligning to account-based and segment-driven strategies
• Bachelor’s degree required

Preferred

• Industry/vertical marketing strategy (Insurance, Public Sector, Financial Services preferred)
• Experience working within a global, matrixed marketing organization
• ABM experience

Benefits

• career development resources
• wellbeing programs
• inclusive workplace
• support for employee initiatives and giving campaigns