Director of Demand Generation at Financial Aid Services, LLC | Atlanta, GA

Financial Aid Services, LLC

Director of Demand Generation

Atlanta, GA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive growth marketing and demand gen for FAS, owning pipeline and cross-functional initiatives.

Own lead generation targets, pipeline tracking, ABM, webinars/events, and content alignment.
Must-have: 5+ years in growth marketing with HubSpot and analytics.
Standout: Proven ability to influence B2B pipeline and collaborate with executive leadership.

Job Description

Responsibilities

Monthly, quarterly, and annual lead generation targets
Pipeline contribution tracking and reporting
HubSpot automation optimization
Sales enablement sequences
LinkedIn content engine and paid campaigns
Google Ads strategy
Account-Based Marketing (ABM)
Webinars, LinkedIn Live, and YouTube strategy
Industry conference event marketing
Landing pages and demand-focused website updates

Requirements

5+ years in growth marketing/demand generation
Experience influencing B2B pipeline
Marketing automation expertise (HubSpot preferred)
Strong written communication and executive-level content skills
Experience working cross-functionally with Sales
Higher education or regulated industry experience preferred
Fluent in HubSpot and performance analytics
Comfortable owning pipeline numbers
Comfortable collaborating directly with executive leadership

Preferred

Ideally familiar with higher education or mission-driven sectors

Financial Aid Services, LLC

Financial Aid Services (FAS) has served higher education for over 30 years. Located in Atlanta, Georgia, FAS provides consulting, staffing, processing and assessment services that empower institutions with strengthen financial operations, optimize enrollment, and enhance the student experience. FAS’ accomplished team averages 28 years of experience and has a combined 1,600 years of higher education experience. With clients in 49 states, FAS has successfully served over 1,800 institutions nationwide. The Company’s extensive experience combined with industry leading expertise and focus on superior client outcomes, enables FAS to deliver lasting results to its clients and the students they serve. Visitwww.FinancialAidServices.org for more information.

Founded in 1991

Atlanta, Georgia, USA

109 employees

www.financialaidservices.org