Director of Demand Generation

Responsibilities

• Own lead generation and lead nurturing strategies from first touch to purchase.
• Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
• Manage, align, and forecast acquisition budgets with a clear ROI framework.
• Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
• You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
• You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
• Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
• Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
• Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
• Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.

Preferred

• Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
• Ownership of multi-channel growth strategies with responsibility for revenue impact.
• Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
• Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
• Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
• Ability to partner effectively with sales and build alignment across teams.
• Ability to tailor acquisition strategies by ICP, industry, and buying persona.
• Experience developing creative assets and working with content and design partners.
• Strong communication skills.
• A mindset focused on iteration and measurable impact.

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Parental leave programs
• Paid volunteer days
• And much, much more!