Director, Demand Generation

St. Louis, MO (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Drive demand-generation programs across email, webinars, events, and digital channels, turning data into pipeline momentum while empowering sales with actionable insights and scalable AI-assisted automation.

  • Campaign ownership: plan, execute, and optimize multi-channel programs aligned to business goals.
  • Cross-functional collaboration: partner with content, product, and sales to maintain brand, messaging, and pipeline velocity.
  • Data-to-decision: translate complex data into executive-ready ROIs and dashboards that drive strategic priorities.

Job Description

Drive demand-generation programs across email, webinars, events, and digital channels, turning data into pipeline momentum while empowering sales with actionable insights and scalable AI-assisted automation.

  • Campaign ownership: plan, execute, and optimize multi-channel programs aligned to business goals.
  • Cross-functional collaboration: partner with content, product, and sales to maintain brand, messaging, and pipeline velocity.
  • Data-to-decision: translate complex data into executive-ready ROIs and dashboards that drive strategic priorities.
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Equifax

3.5 Glassdoor

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

Atlanta, Georgia, USA
18K employees (360 in marketing)
61% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
7.2M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
29.4%
Direct
56.9%
Referral
12.4%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~18.1K

Marketing Team

Marketing Team Size
270 (1% of company)
Median Career Experience
22 years
Median Tenure
6.6 years

Funding

Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 17 years ago

Funding History

  • Sep 2009
    Post IPO Equity • $1M

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