Director of Demand Generation at Compliance & Risks | Atlanta, GA

Compliance & Risks

Director of Demand Generation

Atlanta, GA (Remote)

Salary Not AvailableDirector/Executive10+ years expOther

Posted 4 months ago

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Job Summary

Drive global Demand Generation strategy and ABM-led campaigns to fuel enterprise SaaS growth.

Own the global Demand Gen vision and multi-channel roadmap aligned to revenue.
Must-have: 10+ years in B2B marketing with 3+ years leading demand gen.
Standout: leads cross-functional teams and budget with ABM, HubSpot, and SalesLoft.

Job Description

Responsibilities

Define and own the global Demand Generation vision, strategy, and multi-year roadmap, aligning all initiatives directly with company-wide revenue goals, new market expansion, and product GTM priorities. Drive 200%+ pipeline growth over 12 months, depending on market conditions and investment.
Lead, mentor, and manage the Demand Generation team, including the Demand Generation and Field Marketing Managers, to ensure high performance, cohesive execution, and continuous professional development.
Partner with the VP of Marketing to provide Demand Generation insights and performance reporting to the CRO, CFO, VP of Sales, and Sales Development Director, ensuring strong alignment between marketing investment and revenue outcomes.
Design and oversee the execution of integrated, multi-channel campaigns (digital, content syndication, events, nurture) with a focus on Account-Based Marketing (ABM) and pipeline generation.
Directly manage the Demand Generation budget and resource allocation to maximize ROI and align spend with the highest-priority business outcomes.
Ensure seamless collaboration and alignment across Content, Digital, Events, Operations, and Sales/SDR teams to optimize the entire prospect-to-customer funnel.
Define the ideal prospect profile and target audience segmentation to inform all campaign efforts and collaborate with Sales leadership to optimize territory planning and coverage.

Requirements

10+ years of progressive B2B marketing experience, with a minimum of 3 years in a leadership role overseeing a demand generation function.
Proven track record of defining and delivering global, multi-million-dollar pipeline growth for B2B enterprise SaaS or AI platforms.
Expert-level proficiency in CRM & marketing automation platforms (e.g., HubSpot), sales engagement platforms (e.g., SalesLoft), and marketing analytics/attribution technologies.
Demonstrated ability to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.
Deep understanding of Account-Based Marketing (ABM) strategies and execution best practices.
Strong executive presence and ability to present complex data and strategic recommendations to the C-suite and leadership.

Preferred

Executive Strategic Thinking: Defines a clear, long-term vision for demand generation that directly impacts business growth and demonstrates the ability to pivot strategy based on macro-market and competitive insights.
Results-Oriented Leadership: Consistently delivers measurable pipeline and revenue outcomes, holds the team accountable to high standards, and makes data-driven decisions that drive scalable efficiency.
Cross-Functional Collaboration: Builds and maintains high-trust, impactful partnerships with Sales, SDR, and Operations leadership to ensure a unified go-to-market execution.
Innovation & GTM Agility: Champions the adoption of new technologies and methodologies, encouraging a culture of experimentation and rapid response to market and funnel performance signals.
Team Empowerment: Focuses on developing talent, delegating effectively, and empowering team members to take ownership and solve complex challenges autonomously.

Benefits

Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, health insurance, and a robust retirement plan.
Generous annual leave, company days, service days, and paid leave for new parents to support your personal and professional life.
Wellbeing at the Core: Our wellbeing program and Employee Assistance Program are designed to help you thrive.
A Warm Welcome: Starting with a personalized welcome swag pack delivered to your door, you’ll be paired with a buddy and equipped with top-tier IT tools.
Growth Opportunities: We foster a learning culture where continuous learning and development are encouraged and supported. Our educational assistance program helps cover the costs of external training, empowering you to enhance your skills and pursue new knowledge without financial barriers.
Inclusive and Collaborative Environment: Join a talented and diverse team that values inclusivity, collaboration, and innovation.
Flexibility for Balance: Remote working options and a flexible environment that promotes wellness and work-life harmony.
Award-Winning Culture: We’re proud to have been recognized for our Flexible Working and Employee Wellbeing strategies—proof of our commitment to creating an exceptional workplace.
Our Commitment to Inclusion and Diversity: Diversity drives innovation and strengthens our ability to create a cleaner, safer, and better world for everyone. We are proud to foster an inclusive workplace where everyone feels valued, respected, and empowered to thrive.

Compliance & Risks

4.5 Glassdoor

Compliance & Risks helps companies unlock market access by simplifying the world of product compliance. Our software, regulatory content and team of subject matter experts provide the most comprehensive market access solutions in the world.

Founded in 2000

Cork, County Cork, IRL

188 employees (19 in marketing)

www.complianceandrisks.com

95% recommend to a friend