Responsibilities

• Design and execute an integrated demand-generation strategy that produces marketing-sourced and marketing-influenced pipelines.
• Campaign planning, activation, optimization, and reporting across paid, owned, earned, and partner channels, ensuring every initiative is data-driven, measurable, and continuously improved.
• Develop multi-channel go-to-market programs that map to the client journey and accelerate conversion from awareness, to MQL, SQL, and opportunity, which will lead to maximizing conversion rates, shortening sales cycles, and delivering tangible revenue impact for the organization
• Lead all external marketing initiatives, including PR, events, content, advertising, and website management, while ensuring a consistent, differentiated brand narrative aligned with strategic positioning.
• Drive thought leadership and content creation by transforming agency expertise into scalable assets such as POVs, case studies, white papers, webinars, and social storytelling.
• Own PR and event strategy end-to-end, from earned media and conference planning to performance measurement and optimization for maximum ROI and market impact.
• Partner with the VP, Growth to ensure demand generation programs support pipeline forecasts, ABM priorities, vertical targets, and deal-stage needs, maximizing marketing’s contribution to revenue.
• Monitor lead quality, conversion rates, and channel performance; make data-driven recommendations that improve efficiency, targeting, and ROI.
• Lead the design and execution of Account-Based Marketing (ABM) programs in collaboration with Marketing & Growth and Account Management teams, elevating Butler/Till’s visibility and influence with strategic accounts.
• Oversee the performance and continuous improvement of Butler/Till’s website as a high-converting demand-generation engine, ensuring best-in-class UX, search engine optimization (SEO), conversion flow, analytics, and content engagement.
• Lead the strategic management and enhancement of the marketing technology stack, including automation platforms, CRM workflows, dashboards, attribution models, and lead scoring, to enable seamless campaign execution, accurate tracking, and actionable insights.
• Ensure transparent, timely, and accurate reporting that clearly ties all marketing activity to revenue impact and business outcomes.
• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

Requirements

• 10+ years of experience in B2B marketing, with at least 5+ years leading demand generation or growth marketing. Prior agency, media, SaaS, or consulting experience.
• Proven success building integrated demand engines that convert marketing into pipeline.
• Expertise in multi-channel campaign execution, ABM, content strategy, and marketing automation.
• Experience in Healthcare and/or highly regulated industries.
• Skilled at managing external marketing functions end to end including public relations, events, website, digital content, analytics, and more.
• Ability to partner with sales/business development leaders and influence pipeline strategy.
• Excellent communication and storytelling skills; can translate complex ideas into compelling market-facing messages.
• Experience managing small but high-performing teams.

Nice To Have

• Masters in marketing or business administration Strong understanding of media, healthcare, or multi-location/franchise ecosystems
• Experience launching/optimizing ABM programs.
• Familiarity with AI-driven marketing tools and modern automation platforms.

Benefits

• As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact.
• Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests.
• With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways.
• Looking for localized marketing solutions? We have that covered too.
• Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.