Responsibilities

• Lead and optimize all paid search (PPC) initiatives, including budget strategy, bidding models, keyword architecture, and performance testing.
• Oversee organic growth strategy, including SEO roadmap, technical performance, and content alignment.
• Ensure coordination between paid and organic channels to maximize search dominance.
• Continuously evaluate competitive landscape and adjust strategy to maintain superiority.
• Own and report on cost per hire (CPH) and channel-level efficiency metrics.
• Identify areas of spend inefficiency and reallocate resources accordingly.
• Drive continuous testing and optimization to reduce acquisition costs without sacrificing quality.
• Partner with the Marketing Data & Technology Analyst to ensure clean attribution and channel visibility.
• Establish channel KPIs and reporting cadences tied to executive dashboards.
• Monitor conversion rates across key funnel stages to identify friction or breakdowns.

Requirements

• Experience: 8–12+ years of experience in demand generation, growth marketing, or performance marketing leadership.
• Track Record: Proven success managing PPC and SEO strategies with measurable revenue outcomes.
• Platform Expertise: Deep technical proficiency in Google Ads, GA4, Google Tag Manager, and Search Console.
• Analytics & Data Skills: Experience working with BI tools (DOMO or similar) and attribution modeling. Strong understanding of funnel analytics and performance optimization.

Preferred

• Strong experience in regulated or high-intent industries preferred (legal, healthcare, financial services)
• Familiarity with intake or sales conversion processes preferred

Benefits

• Comprehensive health insurance (medical, dental, vision)
• 401(k) retirement plan with employer matching
• Generous paid time off (PTO) and paid holidays
• Professional development and continuing education budget (industry conferences, certifications, training)