Responsibilities

• Define and execute comprehensive demand generation strategy aligned to company revenue goals
• Develop go-to-market strategies by industry vertical (Propane, Industrial Gases, Oil & Gas, Chemicals, etc.)
• Build annual and quarterly campaign roadmaps balancing quick wins with long-term programs
• Partner on budget allocation and resource prioritization
• Own MQL, SQL, and pipeline targets across all verticals with accountability to revenue goals
• Design and launch multi-channel campaigns optimized for long B2B sales cycles (email, LinkedIn, webinars, content, ABM)
• Build industry-specific nurture programs that move prospects from awareness to SQL
• Create account-based marketing programs for target enterprise accounts
• Develop conversion optimization strategies (landing pages, forms, CTAs, content offers)
• Partner with sales on lead quality, handoff processes, and closed-loop feedback

Requirements

• 7+ years of B2B marketing experience with progressive responsibility
• 4+ years leading demand generation programs with proven track record generating significant pipeline
• 2+ years managing and developing marketing teams
• Deep expertise in marketing automation platforms (HubSpot, Marketo, Eloqua, or Pardot)
• Strong proficiency with Salesforce CRM and closed-loop reporting
• Demonstrated success building multi-channel campaigns (email, paid social, content, webinars, ABM)
• Track record of establishing and scaling demand generation functions (0→1 or 1→10 experience)

Preferred

• Industrial, manufacturing, IoT, SaaS, or technical product marketing background
• Experience marketing to industrial buyers (operations, procurement, engineering personas)
• Familiarity with data analytics platforms (Databricks, Snowflake, Looker, Tableau)
• Marketing to distributed/field-based customer segments
• Understanding of device/hardware business models with recurring revenue

Benefits

• Competitive compensation and reward strategies, through sincere appreciation, and through opportunities for growth and advancement. We put people first by providing benefits that support your life and well-being.