Responsibilities

• Performance & Demand Marketing: Lead performance marketing across paid digital channels to drive consumer demand, acquisition, conversion, and revenue.
• Optimize marketing investment and effectiveness through performance data, KPIs, and partnership with Brand Marketing.
• Lifecycle Marketing: Lead CRM, email, SMS, and customer re-engagement strategies across the consumer lifecycle.
• Leverage segmentation, first-party data, and consumer insights to increase engagement, repeat purchase, and customer lifetime value.
• Website Sales & Digital Commerce: Drive profitable growth through K&N's digital assets, optimizing the consumer journey from discovery through conversion across digital platforms
• Partner cross-functionally and leverage analytics and testing to improve merchandising, promotions, conversion, and overall digital commerce performance.
• Retail Content, Digital Shelf & Merchandising: Lead K&N's retail content, digital shelf, planogramming, and retail merchandising strategy and execution across key retail and e-commerce channels.
• Partner across Sales, Product, and Brand Marketing to strengthen product presentation, discoverability, new product execution, consumer education, and conversion.
• Retail Partnership & Marketing Engagement: Partner with Sales and strategic retail customers to develop marketing programs that drive consumer demand, engagement, and sell-through.
• Lead retail marketing and investment planning with sales across media, digital activation, promotions, merchandising, and content, with clear performance measurement and accountability for results.

Requirements

• Bachelor’s degree in marketing, Business, Communications, E-Commerce, or related field with 10+ years of progressive marketing and leadership experience.
• Strong experience across performance marketing, digital commerce, lifecycle/CRM, retail, or omnichannel marketing with a demonstrated understanding of consumer acquisition, conversion, and retention.
• Strong analytical and commercial capabilities, including managing marketing investments against measurable business outcomes.
• Automotive aftermarket, enthusiast, consumer products, durable goods, or similar channel-driven industry experience preferred.
• Proven ability to lead teams and partner effectively across sales, marketing, e-commerce, and major retail customers; experience developing joint marketing or retail activation programs preferred.

Preferred

• A commercially minded marketing leader who connects brand, consumer, channel, and conversion to drive measurable growth.
• Strategic thinker with a strong bias toward execution and results.
• Data-driven leader who uses consumer insights and KPIs to guide decisions and investment.
• Collaborative partner who builds alignment across functions and key retail customers.
• Proven people leader who creates accountability and thrives in a fast-moving, highly cross functional, performance-driven environment.