Research Quest Marketing Intern
University of Utah
Salt Lake City, UT (Remote)
In-housePart-timeIntern/new grad
3 hrs ago
Director – Database Marketing
Cabazon, CA (Unknown)
Salary Not AvailableSenior Level8+ years exp
Posted 5 months ago
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Job Summary
The role leads database marketing strategy and execution, translating vision into measurable campaigns and managing player data and reporting. It requires extensive experience in database marketing, data analytics, and leadership, with a focus on ROI, segmentation, and cross-functional collaboration. Preferred qualifications include advanced degrees or certifications in analytics-related fields.
Job Description
Responsibilities
- Leads the creation and implementation of database marketing strategies aligned with the casino’s overall business objectives.
- Translates high-level marketing vision into executable direct marketing campaigns with measurable outcomes.
- Develops and manages player segmentation models to identify key audiences for promotions, offers, and targeted communications.
- Creates complex queries to select appropriate individuals for inclusion or exclusion in direct mail and digital campaigns.
- Develops reports and dashboards within the casino database system to support ongoing marketing initiatives and ad hoc requests.
- Establishes short- and long-term departmental goals for guest engagement and revenue growth.
- Leads the development and maintenance of a robust player database and reporting infrastructure.
- Analyzes market data to identify trends and develop data-backed strategies for customer acquisition and retention.
- Designs and evaluates campaign performance metrics including response rates, ROI, and offer redemption.
- Conducts pre- and post-campaign analyses to assess impact and recommend enhancements.
Morongo Casino, Resort & Spa
Morongo is the premier gaming resort in California. Located in Cabazon, California, in the scenic Coachella Valley, Morongo is a prime getaway for residents of Orange County, Ontario, Palm Springs, Palm Desert and Los Angeles. Earning the prestigious AAA Four Diamond Award for Six consecutive years, Morongo offers 310 well-appointed rooms and suites, a 150,000 sq. ft. casino floor, nine restaurants and lounges and continuous world-class entertainment offerings. One of the largest tribal gaming facilities in the country, Morongo Casino, Resort & Spa is owned and operated by the Morongo Band of Mission Indians. Why Work for Morongo Casino Resort & Spa?Team Member Benefits:Medical, Dental, Vision and Life Insurance for FT Team Members & dependents with favorable pricing, 401(k) Plan, Vacation, Personal Days, and Jury Duty Pay, Annual Perfect Attendance AwardTeam Member Wellness:Annual On-Site Health Fair, Semi-Annual Blood Drive, Team Member Assistance Program (EAP), Hepatitis B, Vaccine ProgramTeam Member Career Growth:On-Site Learning and Development Opportunities, Tuition Reimbursement, Promote From Within Policy, Recognition ProgramsTeam Member Annual Events:Throughout the year many Team Member and family events offered.Team Member Additional Benefits:Free Meals, Uniforms Provided, Free Secured Parking, Paid Meal Break, Direct Deposit & Pay Day Every Friday, On-Site Credit Union, On-Site Dry Cleaning ServicesTeam Member Discounts (Up to 20% Off):Sage Spa Services & Casino Gift Shop, Cielo & Serrano Restaurants, Potrero Canyon Buffet, Food Court & Team Member Dining Room, Canyon Lanes Bowling & Morongo Travel Center, Hadley’s Fruit Orchard and Ruby’s, all located on-site, Convenient on-line discounts for movies, sporting events, theatre & theme park tickets, Tukwet Canyon Golf Club
Traffic Signals
Monthly Google Ads Budget
$6.2K
