Director, Data Management

New York City, NY (Hybrid)

$130K/yr – $150K/yrDirector/ExecutiveFull time

Posted 3 hrs ago

Job Summary

Own end-to-end taxonomy operations from governance to data-quality and reporting enablement, driving automation and cross-functional collaboration across Data Operations, Analytics, and Ad Operations.

  • Lead governance and upstream campaign data setup
  • Resolve data quality and reporting readiness roadblocks

Job Description

Responsibilities

  • External/client-facing responsibilities:
  • Lead taxonomy strategy and governance conversations across key stakeholders to support accurate and consistent media reporting.
  • Partner with client and agency Analytics teams to understand reporting and dashboard requirements and ensure they are appropriately translated into upstream campaign setup requirements.
  • Act as the subject matter expert for projects and processes relating to taxonomy, data quality and reporting enablement.
  • Proactively identify, elevate and resolve roadblocks related to taxonomy, data mapping, ingestion and reporting readiness.
  • Provide ongoing technical guidance and recommendations related to data operations processes and taxonomy requirements.
  • Facilitate communication and progression of data-related workstreams through regular status meetings and working sessions.
  • Assure timely follow-through on scheduled and ad hoc data-enablement deliverables.
  • Identify opportunities to simplify, standardize and automate processes while maintaining required data quality.
  • Internal-facing responsibilities:

Requirements

  • Demonstrated expertise in taxonomy strategy, governance and standardized taxonomy practices supporting accurate and efficient data collection and reporting.
  • Expert knowledge of data QA, issue resolution and campaign data reconciliation.
  • Strong understanding of agency campaign workflow from planning and activation through trafficking, reporting and optimization.
  • Experience working with ad servers such as CM360 and understanding how taxonomy and site-served data map to downstream reporting environments.
  • Experience with media planning and buying systems such as Prisma and related campaign-management platforms.
  • Strong understanding of site-served reporting requirements, data templates and partner data collection.
  • Ability to translate complex reporting requirements into clear operational processes and rules.
  • Demonstrated ability to diagnose complex data-flow issues across multiple systems and stakeholders.
  • Experience identifying and implementing process automation and operational efficiencies.
  • Excellent project management, communication and stakeholder-management skills.
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Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

Community Management median pay in the United States

$75K/yr

Most pay falls between $60K and $93K. Based on 989 salaries.

See all Initiative salaries

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K
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Director, Data Management

Initiative · New York City, NY · Hybrid