Sr. Community Marketing Manager - Fish - South

Responsibilities

• Shape the Regional Community Marketing Strategy
• Develop and own the annual Community Marketing strategy and quarterly plans for your region, aligned to broader Fish, Marketing, and business priorities.
• Determine the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities.
• Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused elsewhere using customer insight, expected business impact, available resources, and measurable outcomes.
• Partner closely with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve the work together.
• Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities.
• Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners who deepen onX Fish's connection to the community.
• Maintain a meaningful presence in the field to strengthen customer understanding, identify emerging opportunities, and ensure regional strategy reflects the communities we serve.
• Pilot new programs and approaches locally, using results and customer feedback to determine what should be refined, scaled, or stopped.
• Partner across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional customer insight, stories, trends, and opportunities into the broader business.

Requirements

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution.
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions.
• Demonstrated ability to move between strategic planning and hands-on market engagement, using firsthand customer insight to shape priorities and decisions.
• Strong strategic judgment with the ability to translate business and customer priorities into focused plans and execution.
• Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency.
• Strong project management and operational skills, with experience managing budgets, timelines, vendors, stakeholders, and multiple priorities.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.

Preferred

• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs that were later adapted or scaled across additional markets.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays