Responsibilities

• Develop and lead the overall customer marketing strategy across customer engagement, advocacy, executive programs, lifecycle communications, retention support, loyalty, and community.
• Build and manage a customer advocacy program that identifies, nurtures, and activates customer champions across testimonials, case studies, references, reviews, webinars, speaking opportunities, events, and peer recommendations.
• Own the executive customer engagement strategy, including executive forums, executive roundtables, Executive Advisory Boards, and strategic customer councils.
• Design, manage, and scale the Executive Advisory Board program, including member selection, agenda planning, executive participation, customer communications, meeting execution, follow-up actions, and ongoing engagement.
• Lead the Executive Briefing Center program, including briefing strategy, customer experience design, agenda development, stakeholder coordination, executive preparation, content alignment, and post-briefing follow-up.
• Partner with Sales, Customer Success, and Executive Leadership to identify priority customers for executive engagement, advocacy opportunities, strategic briefings, and account-level relationship building.
• Create high-impact executive events that bring together customers, company leaders, product experts, and industry voices around relevant business topics.
• Develop customer storytelling programs that showcase measurable customer outcomes through written case studies, video testimonials, event presentations, media opportunities, and sales enablement content.
• Build repeatable processes for identifying customer advocates, securing approvals, preparing customers for public participation, and activating stories across channels.
• Partner with Communications and PR teams to elevate customer voices through media, analyst opportunities, awards, speaking engagements, and thought leadership.

Requirements

• 10+ years of marketing experience.
• 5+ years of experience in customer marketing, customer advocacy, executive programs, customer events, lifecycle marketing, product marketing, or customer communications.
• 3+ years of people management experience preferred.
• Experience managing executive customer programs such as Executive Advisory Boards, executive forums, executive roundtables, or Executive Briefing Center programs.
• Experience building customer advocacy programs, including customer references, case studies, testimonials, reviews, speaking opportunities, and customer stories.
• Experience working in B2B SaaS, enterprise technology, or subscription-based businesses strongly preferred.
• Experience partnering closely with Sales, Customer Success, Product Marketing, Product, Communications, Events, and Executive Leadership.
• Experience using CRM, marketing automation, advocacy, customer success, event, and analytics platforms.
• Strong understanding of the post-sale customer journey and how customer marketing supports engagement, retention, loyalty, and advocacy.
• Excellent executive presence and ability to work directly with senior customers and internal executives.

Preferred

• MBA or advanced degree preferred, but not required.
• Experience presenting to executive audiences and at industry events.
• Experience building and scaling teams.

Benefits

• employee ownership, health insurance, 401k with matching contributions, disability insurance, paid-time off, growth opportunities, and more.