Director, Customer & Growth Product Marketing

San Francisco, CA (Hybrid)

$220K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own post-sale lifecycle engine across onboarding to expansion, turning customers into repeat buyers through segmentation, AI-enabled optimization, and cross-functional leadership.

  • Lifecycle ownership: design end-to-end post-sale strategy, metrics, and repeatable programs with cross-functional partners.
  • Channel orchestration: deploy segmented campaigns across email, in-product, and other channels to accelerate value and adoption.
  • Signal-driven growth: partner with CS and Sales on at-risk, renewal, win-back, and expansion programs using behavioral data and AI to scale.

Job Description

Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.

  • Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
  • Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
  • Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
  • Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.
  • Build and mentor a small AI native team focused on customer marketing and lifecycle growth, while remaining comfortable rolling up your sleeves to execute programs directly.

8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.

  • 8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.
  • Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline.
  • Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment.
  • AI fluent, using the latest AI tools as a natural and integral part of everyday work.
  • Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels.
  • Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights.
  • Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows.

We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.

  • We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.
  • When you join, you’ll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing.
  • We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
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Lightspeed

3.9 Glassdoor

Lightspeed is a global, multi-stage, venture capital firm managing over $40B in assets. Since its founding in 2000, Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world including Abridge, Anthropic, Castelion, Glean, Mistral, Navan, Netskope, Rubrik, Snap, Wiz, and more. Learn more at lsvp.com.

Founded in 2000
Menlo Park, California, USA
420 employees (18 in marketing)
86% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
144K
Traffic Source Mix
Search
42.8%
Direct
46.3%
Referral
7.2%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~421

Marketing Team

Marketing Team Size
18 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.8B
Last Raise
$1.2B

Funding History

  • Dec 2025
    Venture Partners Fund XV B • $1.2B
  • Dec 2025
    Venture Partners Fund XV A • $980M
  • Dec 2025
    Select VI • $1.8B

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