Responsibilities

• Analyze customer data across loyalty, ecommerce, and campaign performance to identify actionable growth opportunities and inform marketing decisions
• Evaluate customer purchase behavior, category penetration, migration patterns, visit frequency, and lifetime value to uncover trends and opportunities
• Translate customer insights into clear, actionable recommendations that shape marketing priorities and campaign direction
• Identify underpenetrated customer segments and opportunities to increase engagement and conversion across categories and channels
• Develop and drive initiatives that increase customer acquisition, traffic, visit frequency, retention, and lifetime value
• Recommend marketing priorities based on customer insights, commercial opportunities, and business goals
• Partner with merchandising to align category priorities with customer demand and growth opportunities
• Collaborate with vendor partners to develop data-informed co-marketing initiatives and align customer insights with Joint Business Plan (JBP) priorities
• Use performance data to evaluate campaigns and identify opportunities to improve results and scale what is working
• Use performance data to adjust campaigns in market, improving messaging, channel mix, and promotional effectiveness

Requirements

• Bachelor's degree in Business Administration, Marketing or related field
• 8+ years of experience in marketing strategy, customer growth, analytics, or related roles, with demonstrated impact on business performance
• Experience in a multi-channel retail or consumer business environment
• Strong strategic thinking with the ability to translate customer insights into actionable growth initiatives
• Highly analytical with the ability to interpret customer behavior, identify trends, and connect data to business decisions
• Experience driving customer acquisition, retention, and engagement strategies across marketing channels
• Demonstrated ability to generate new ideas and marketing approaches that drive traffic, engagement, and sales
• Strong business acumen with understanding of how marketing, merchandising, and vendor strategies impact financial performance
• Ability to influence cross-functional teams and align stakeholders across marketing, merchandising, and operations
• Clear and effective written and verbal communication skills, with the ability to present insights and recommendations to leadership

Benefits

• Pet Friendly Workplace - bring your well-behaved pup!
• Generous in-store employee discount that extends to your family
• Full range of health insurance options: Medical, dental, vision, life, long-term disability insurance. FSA and HSA options
• 401(k) plan with employer match
• Paid holidays and “unlimited” PTO