Responsibilities

• Develop and own the strategy for expanding customer relationships across the Bulk ecosystem.
• Build lifecycle marketing campaigns including onboarding, nurture, cross-sell, upsell, retention, and re-engagement.
• Create scalable marketing automation using email, SMS, CRM workflows, and in-app messaging.
• Segment customers by fleet size, geography, commodity, engagement, funding activity, insurance renewals, and technology adoption.
• Partner with Sales, Customer Success, and Product teams to increase customer lifetime value.
• Measure and optimize product adoption, cross-sell conversion, marketing-attributed revenue, retention, churn, and revenue per customer.
• Build a repeatable cross-sell engine across all Bulk companies.
• Launch automated customer journeys for every product.
• Increase the percentage of Bulkloads members using multiple Bulk services.
• Deliver executive dashboards tracking the customer growth funnel.

Requirements

• Proven experience in growth marketing, lifecycle marketing, marketing automation, CRM strategy, or customer success.

Preferred

• Proven experience in growth marketing, lifecycle marketing, marketing automation, CRM strategy, or customer success.
• Analytical, data-driven, and customer obsessed.
• Experience with marketing automation platforms and CRM systems.
• Logistics, SaaS, financial services, or trucking experience is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance