Responsibilities

• Lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull’s global, national, and regional business and brand objectives, tailored to priority markets across the geographically diverse Central Region.
• Own the regional Culture Marketing portfolio and investment choices, deciding what to build, scale, test, evolve, or exit based on cultural relevance, consumer opportunity, strategic fit, and expected impact.
• Serve as the primary thought leader on cultural trends and emerging consumer behavior, translating cultural intelligence into actionable opportunities across music, dance, art, creators, and new cultural spaces.
• Build and evolve distinctive, ownable Culture platforms that create long-term brand equity and keep Red Bull at the forefront of relevant cultural movements.
• Define clear objectives and success measures for Culture initiatives, connecting consumer impact, product trial and integration, content and earned reach, brand relevance, and, where appropriate, business outcomes.
• Set the strategic direction and provide executive oversight for flagship Red Bull-owned events, third-party partnerships, and major Culture programs, ensuring exceptional delivery, brand alignment, and meaningful impact.
• Ensure major initiatives are designed from the outset with integrated consumer, product, content, communications, and commercial objectives rather than as standalone events.
• Build scalable and repeatable formats and guide regional adaptations of national and global initiatives, balancing consistency with local cultural relevance.
• Establish success metrics and post-project analysis that inform future strategy, investment decisions, and portfolio development.
• Own the Culture Marketing budget and resource allocation, maximizing impact and efficiency across markets and programs while maintaining a high standard of production and execution.

Requirements

• 10+ years of progressive marketing experience, with significant experience in culture, lifestyle, brand, experiential, entertainment, or related marketing disciplines.
• Proven track record of setting strategy and leading large-scale, innovative, multi-market Culture Marketing programs and portfolios.
• Deep understanding of traditional and non-traditional brand marketing and how culture, creators, content, events, product, and community intersect to build brand relevance.
• Strong knowledge of cultural ecosystems and consumer behavior, with the ability to identify emerging movements, communities, and opportunities before they become mainstream.
• Experience overseeing complex live experiences, event production, and partnerships, with the judgment to guide internal teams and external partners while maintaining high creative and production standards.
• Strong network of relationships across the culture space, including artists, creators, opinion leaders, cultural organizations, and industry partners.
• Demonstrated success managing significant budgets and portfolios, making clear investment trade-offs, driving efficiency, and measuring impact.
• Exceptional people leadership and the ability to influence senior leaders and cross-functional teams in a fast-paced, highly collaborative, matrixed environment.
• The position requires employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
• Additional Information: This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Preferred

• Bilingual preferred, English/Spanish; with the ability to effectively communicate and build relationships across the Central region

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).