Director, CRM

Responsibilities

• Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers.
• Grow revenue through retention, reactivation, and win-back programs.
• Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys.
• Define target audiences from customer cohorts and decide how we reach them.
• Develop offers that improve retention and bring back churned customers.
• Streamline how we send customer comms: simplify process and improve automation.
• Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io).
• Partner with creative to deliver communications that are on-brand and on-message.
• Measure and report impact, and decide where to invest next.
• Develop strong cross-functional relationships with product, data, software, and growth teams.

Requirements

• Minimum 8-10 years of CRM of lifecycle marketing leadership experience.
• Confident in creating and delivering presentations
• Track record of scaling CRM programs that grew revenue or retention.

Preferred

• MBA and/or marketing experience at a growth-stage company.

Benefits

• Flexible paid time off (with a minimum of 15 days off you HAVE to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag