Director of CRM Operations

Concord, CA (Hybrid)

$175K/yr – $225K/yrDirector/Executive12+ years expFull time

Posted 1 day ago

Job Summary

Own and drive enterprise CRM strategy and cross-functional initiatives, aligning long-term planning with data-driven decision-making and measurable KPIs.

  • Lead CRM strategy, governance, adoption, and data quality programs
  • Guide strategic planning and cross-functional collaboration to support growth initiatives

Job Description

Responsibilities

  • Strategic Planning & Business Analysis Support
  • - Partner with senior leadership to create and execute long-term strategic plans that align with Swinerton’s growth objectives and market positioning.
  • - Lead collaborative assessments and workshops with cross-functional leaders to define future-state vision, strategic goals, and key success metrics.
  • - Prioritize enterprise-wide initiatives by developing strategic use cases, evaluating the impact of proposed changes, and supporting informed decision-making.
  • - Drive accountability and measurable success through meaningful KPIs, progress tracking, and transparent reporting.
  • CRM Strategy, Operations & Optimization
  • - Lead the development, implementation, and execution of a comprehensive CRM and marketing automation strategy aligned with business goals.
  • - Serve as the organization’s CRM champion, driving adoption, user engagement, and governance across all departments.
  • - Define system requirements and collaborate with IT and vendors to support system enhancements, integrations, and troubleshooting.
  • - Monitor data quality through regular data analysis, validation rules, and scheduled reports, ensuring consistent, accurate, and actionable data.

Requirements

  • Strategic thinking and the ability to connect data insights with long-term organizational goals.
  • Strong analytical and problem-solving capabilities with a proven ability to derive actionable insights from complex data sets.
  • Excellent communication and interpersonal skills to engage effectively with stakeholders at all levels.
  • Expertise in managing CRM platforms (e.g., Salesforce) and marketing automation tools.
  • Demonstrated leadership and team-building abilities to grow and develop staff and drive cross-functional collaboration.
  • Ability to synthesize market and internal data to inform business and operational decisions .
  • 12+ years of experience in CRM management, data analytics, business strategy, or related fields.
  • 3-5+ years of experience managing individuals and cross-functional teams.
  • Proven track record of using data and technology to drive strategic initiatives and process improvements.
  • Strong knowledge of sales, marketing, and operational workflows in a corporate environment.

Benefits

  • This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership. Voluntary benefits include additional term life insurance, long term care insurance, critical illness and accidental injury insurance, pet insurance, legal plan, identity theft protection, and other voluntary benefit options.
Swinerton logo

Swinerton

Swinerton provides commercial construction and construction management services throughout the United States and is a 100% employee-owned company. Recognized nationally since 1888, Swinerton is the preferred builder and trusted partner in every market it serves—proudly leading with integrity, passion, and excellence. We are committed to the safety and security of everyone interested in our company–including those who visit us online. Please note that Swinerton will only invite you to submit work history and personal information related to employment through our career portal WorkDay (which requires the set-up of a login) and communication will only come from individuals with an email address ending in @swinerton.com. If you receive fraudulent communication please inform us by emailing reportissues@swinerton.com.

Concord, California, USA
3K employees (106 in marketing)

Salaries

Posted range

$175K/yr – $225K/yr

Taken straight from the job posting.

CRM median pay in the United States

$105K/yr

Most earn $80K to $139K. Based on 618 salaries, including bonus and equity.

See all Swinerton salaries

Marketing Team

Marketing Team Size
75 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
44.8%
Direct
49.1%
Referral
4.9%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~3K

Recent News

Swinerton logo

Director of CRM Operations

Swinerton · Concord, CA · Hybrid