Responsibilities

• Define and execute CRM & Marketing Technology strategy aligned with Commercial brand plans, field engagement strategies, and digital transformation goals.
• Own the strategy, architecture, and enhancement roadmap for Veeva CRM, including MyInsights, CLM, Events Management, and approved email.
• Oversee Salesforce capabilities (Salesforce CRM, Marketing Cloud/Pardot, Experience Cloud) to support omnichannel and field enablement needs.
• Ensure seamless integration across CRM, MDM, data platforms, digital channels, and analytics tools.
• Drive field usability, data quality, and optimized workflows to enhance engagement effectiveness.
• Lead the end-to-end MarTech stack including marketing automation, CDP / identity resolution, digital content management, and journey orchestration.
• Partner with Digital and Brand Marketing to enable campaign execution, targeting, segmentation, and omnichannel orchestration.
• Lead data strategy supporting CRM and MarTech, leveraging Informatica for integration, mastering, and data quality.
• Ensure CRM and digital engagement data flows seamlessly into analytics, dashboards, and AI models.
• Collaborate with Commercial Data & Analytics teams to operationalize segmentation, targeting, insights, and predictive models within CRM and MarTech platforms.

Requirements

• 10+ years in CRM, MarTech, Digital, or Commercial IT roles, preferably within pharmaceutical or life sciences.
• Bachelor’s Degree
• Deep hands-on experience with Veeva CRM, Salesforce (CRM, Marketing Cloud), Veeva Vault PromoMats, and Informatica for integration and data management.
• Strong understanding of Commercial processes—omnichannel engagement, digital campaigns, field enablement, content activation, data flows, and analytics.
• Proven ability to build and deliver complex CRM/MarTech capabilities in matrixed environments.
• Experience leading technical teams, agencies, and platform vendors.

Preferred

• Experience with innovative, specialty, or rare-disease drug launches.
• Knowledge of CDP technologies, identity resolution, and AI/ML marketing tools.
• Master’s degree in Information Systems, Marketing Technology, Computer Science, or a related field.

Benefits

• generous annual leave
• reward plans
• flexible working schedules (dependent on role)
• access to tailored health support
• meaningful ways to give back to the community
• Twist, our career development platform, for learning programs and internal growth