Director, Creative Effectiveness

Responsibilities

• Champion Creative Effectiveness (15%)
• - Drive visibility, adoption, and cultural momentum for Kraft Heinz’s ACE (Accelerating Creative Effectiveness) program in North America.
• - Partner with the Global Capabilities team to shape, influence and adapt global creative frameworks to meet North America’s unique needs.
• - Advance creative effectiveness through tools, routines, inspiration, shared standards and governance, making it an expected outcome of how we work.
• - Upskilling brand teams through L&D, guidelines & frameworks
• Embedded creative and comms support for BU brand teams (70%)
• - Establish, own and continuously refine a new embedded support model for BU brand teams, shaping how it's rolled out and embedded across the organization to scale creative effectiveness across 24+ brands.
• - Provide embedded support across key moments including brand foundations, brand tune-ups, IAT immersion sessions, briefing and creative development, driving stronger briefs, more effective agency partnership and stronger creative output.
• - Build the capability of BU brand teams by providing hands-on support, advice and troubleshooting, influencing outcomes without taking ownership away from the teams themselves.
• - Lead and develop a high-performing team, setting clear expectations and creating the coaching and development needed for individuals to grow in confidence, capability and impact.

Requirements

• Minimum of 10 years of hands-on experience, including client and/or agency side positions.
• Proven track record of driving creative excellence, innovation, effectiveness and impact.
• Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations.
• Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives.
• Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively.
• Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment.
• Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.

Benefits

• Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
• - Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• - Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• - Emotional – Employee Assistance Program , Wellbeing Programs
• - Financial – 401k, Life, Accidental Death & Dismemberment, Disability