Director, Creative Effectiveness

Responsibilities

• Champion Creative Effectiveness (15%)
• Drive visibility, adoption, and cultural momentum for Kraft Heinz’s ACE (Accelerating Creative Effectiveness) program in North America.
• Partner with the Global Capabilities team to shape, influence and adapt global creative frameworks to meet North America’s unique needs.
• Advance creative effectiveness through tools, routines, inspiration, shared standards and governance, making it an expected outcome of how we work.
• Upskilling brand teams through L&D, guidelines & frameworks
• Embedded creative and comms support for BU brand teams (70%)
• Establish, own and continuously refine a new embedded support model for BU brand teams, shaping how it's rolled out and embedded across the organization to scale creative effectiveness across 24+ brands.
• Provide embedded support across key moments including brand foundations, brand tune-ups, IAT immersion sessions, briefing and creative development, driving stronger briefs, more effective agency partnership and stronger creative output.
• Build the capability of BU brand teams by providing hands-on support, advice and troubleshooting, influencing outcomes without taking ownership away from the teams themselves.
• Lead and develop a high-performing team, setting clear expectations and creating the coaching and development needed for individuals to grow in confidence, capability and impact.

Requirements

• Curious, courageous, collaborative and strategic leader passionate about the power of brand, communications & consumer experience to impact strategic direction of business.
• Minimum of 10 years of hands-on experience, including client and/or agency side positions.
• Proven track record of driving creative excellence, innovation, effectiveness and impact.
• Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations.
• Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives.
• Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively.
• Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment.
• Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.

Benefits

• Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability