Director, Corporate Marketing

Responsibilities

• Develop product positioning, differentiated value propositions, buyer personas, and market-facing messaging informed by customer insights, market trends, and data.
• Lead competitive analysis to identify market shifts, competitor positioning, emerging trends, and differentiation opportunities, translating findings into actionable recommendations for marketing strategy, go-to-market planning, and business decision-making.
• Support go-to-market strategies, product launches, and rebrands, including launch readiness, naming, brand rollout, website development, communications, collateral, and sales enablement materials.
• Work closely with ANV's MGAs, Launchpad businesses, and corporate functions to develop and execute strategic marketing plans that drive lead generation, submissions, and overall perception of the ANV brand.
• Serve as the primary marketing point of contact for smaller and newly launched businesses, building marketing programs from the ground up where no internal resource exists.
• Manage ANV corporate events and provide marketing support for events across the MGAs, including planning support, event messaging, collateral, invitations, promotion, on-site brand presence, and post-event follow-up where needed.
• Develop and maintain regular updates on marketing activity across business units for executive-level review.
• Take a concept or request and develop it into a strategic initiative, then drive tactical execution to meet stated objectives.
• Manage the development and execution of compelling programs in collaboration with internal teams and external partners (agencies/vendors).
• Own corporate marketing programs, including communications, sponsorships, memberships, conferences, internal events, and executive visibility initiatives.

Requirements

• High-level relationship management experience, including the ability to interface with executive leadership and business heads
• Comfort operating across multiple businesses at different stages of maturity, from established MGAs to early-stage Launchpad ventures
• Ability to adapt to tight deadlines and last-minute changes
• Strong attention to detail, with a high respect for brand standards
• Shifts between multiple projects as priorities dictate
• Ability to conceptualize abstract concepts and create simple, clean workflows
• Experience developing positioning, messaging, value propositions, buyer personas, and sales enablement materials.
• Demonstrated experience conducting competitive and market analysis and translating findings into positioning, differentiation, and actionable marketing recommendations.
• Experience supporting go-to-market strategies, product launches, or commercialization initiatives.

Preferred

• 6 - 10+ years of relevant experience in corporate, product, or integrated marketing.
• Experience in insurance, MGA, or financial services marketing
• Familiarity with modern marketing automation tools