Director, Content Strategy

Responsibilities

• Lead, develop and execute UChicago Medicine’s content brand strategy, ensuring a unified, compelling voice across all communications and content channels.
• Oversee the creation of engaging, multi-format content that connects with diverse audiences, highlighting the organization’s mission, values, and impact in healthcare innovation.
• By defining and enforcing brand guidelines, monitoring brand health metrics, and developing content campaigns that resonate emotionally and strategically, the Director will play a pivotal role in shaping and amplifying UCM’s reputation as a leader in Healthcare, Research, Education, Community, and People.
• Reporting to the Executive Director, Executive Brand & Communications, this Director will be a strategic partner with cross-functional teams and external resources to craft narratives that elevate the brand while aligning with organizational priorities.
• This position includes managing a high-performing creative team, collaborating with senior executives on high-profile messaging, and ensuring consistency across all platforms.
• Through a blend of storytelling expertise, strategic vision, and operational excellence, the Director will drive impactful campaigns that inspire trust, attract new audiences, and strengthen market presence.
• This position is based in Chicago with the expectation that you will have an onsite presence at least 2 days per week, sometimes more often, given meetings and organizational priorities.
• Lead the creation and execution of a storytelling strategy and framework that highlights the organization’s impact on patients, research advancements, and community contributions.
• Oversee the production of engaging, multi-format content that inspires and informs target audiences while partnering with the clinical and research teams to develop narratives that showcase our groundbreaking work.
• Engage as a strategic partner with key service lines to ensure campaigns resonate with patient and provider audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field required. Master’s degree preferred.
• 10+ years of progressive experience in brand strategy, content development, or related roles with a notable record of results.
• Storyteller, effective at storytelling and campaign management across a highly complex healthcare, hospital and mission-driven organization.
• Portfolio of brand-building campaigns and creative traditional and digital content.
• Deep knowledge and understanding of branding principles, audience engagement, and content marketing and communications best practices.
• Proficient with digital platforms, analytics tools, and emerging media trends.
• Outstanding leadership, project management, and interpersonal skills as evidenced by strong communication skills.

Preferred

• Master’s degree preferred