Director, Content Strategy at Park & Battery | USA | $90K/yr – $100K/yr

Park & Battery

Director, Content Strategy

USA (Remote)

$90K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Lead content strategy for a B2B marketing agency, shaping AI-enabled content and multi-channel narratives.

Must-have: 5–8 years of agency content strategy experience
Standout: Experience shaping content for AI search and LLM platforms

Job Description

Responsibilities

Propose creative content and experience ideas to our clients that consistently stand out, tell a story and win awards
Develop buyer journey-aligned content strategies that offer a compelling narrative for the product/service from issue awareness to solution
Strengthen client visibility in LLM-powered platforms (ChatGPT, Gemini, Perplexity, Claude, etc.) and AI search experiences
Work across teams to produce engaging website strategies that are engaging, high-performing and drive discoverability, audience engagement, and measurable business outcomes across search, AI-powered discovery, and owned channels
Conduct content audits/ competitive audits, provide analysis, and recommendations for how our clients can stand out from the crowd
Conduct desk research and interview subject matter experts on topics you’re covering
Develop your knowledge of our clients’ industries in order to provide fresh perspectives
Stay on top of industry trends and share your learnings with the team

Requirements

At least 5-8 years of content strategy experience in an agency setting
Fluency in Microsoft Office Suite (Word, PowerPoint); knowledge of Adobe Creative suite a plus
Fluency and growing skills in use of generative AI tools such as ChatGPT and Claude for content generation, research and agentic content workflows
University degree (undergraduate level) in communications, writing or another creatively or culturally interesting field and/or completion of an ad/design school program
Strong presentation skills and attention to detail
Ability to work independently (yet collaboratively) in a remote environment
A positive attitude and insatiable desire to learn
Reside in EST or CST time zones

Preferred

A killer portfolio with smart thinking/ creative problem solving
Multi-hyphenate skill set: Digital-traditional-social, Advertising-marketing-content, Long-form and short-form content, Left-brain-right-brain-creative-strategic
Experience working in B2B or business marketing in complex categories a plus (Healthcare/ Tech)

Park & Battery

Park & Battery is a brand, marketing and content agency that harnesses perspectives to create value for brands and businesses globally.Named Adweek’s 2024 B2B Agency of the Year, as well as a 2024 and 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards, P&B specializes in creating brands, launches, and experiences that deliver real impact, from strategy and messaging through to creative/design, content, and media/go-to-market. The agency is headquartered in Oakland, CA with hubs in New York City, Salt Lake City, Chicago, Miami, Toronto, Mexico City and the UK. If you’re looking for a B2B marketing agency. If you’re looking for a B2C advertising agency. If you’re looking for a bit of both, we want to hear from you. Visit ParkandBattery.com

52 employees (29 in marketing)

www.parkandbattery.com