Director, Content Strategy

Responsibilities

• Define the content strategy and roadmap across the member journey, balancing member needs, business goals, and team capacity
• Lead content for new launches, physical or digital, from strategy through hands-on outlining, drafting, and editing, so every launch arrives with clear, trustworthy content that supports informed decisions
• Translate behavior change science, including CBT-based approaches, into engaging, practical content that helps members build lasting habits
• Set best practices for content-driven growth, placing content where it helps members find the right next step, and using data to measure and refine what works
• Partner with Product and Design to evolve content-led features such as the content library, microhabit challenges, and recipes
• Own editorial quality and brand voice for all in-app content, personally reviewing and editing alongside clinical experts to ensure accuracy, trust, and psychological soundness
• Lead cross-functional content alignment across Product, Email, Web, Creative, Clinical, and Customer Experience
• Build and scale AI-assisted workflows that help the team move faster while maintaining quality
• Manage and develop a small content team, setting priorities, shaping team structure and career paths, and supporting professional growth

Requirements

• 8+ years of relevant experience, including 1–2 years of direct management experience
• Proven content strategy leadership in a complex consumer digital product, with measurable impact across multiple content surfaces
• Background and expertise creating content on the lifestyle side of improving health, including nutrition, weight management, sleep, stress, movement, and habit formation
• Ability to speak credibly to the clinical side of health, including treatments members may be taking through Noom, and to partner with clinicians to turn complex information into clear, accurate content
• Experience applying behavior change science and psychology-based approaches, such as CBT, motivational interviewing, or habit-formation frameworks, to digital content and experiences
• A track record of managing and developing content professionals and prioritizing work across a small team supporting multiple stakeholders
• Strong hands-on writing and editing skills, with sound judgment around accuracy, tone, and trust in health-related content
• Experience using data and research to guide content decisions and measure engagement or conversion
• Experience in a regulated or highly complex industry preferred, where legal, clinical, and compliance considerations shape content decisions
• Strong cross-functional leadership, with the ability to align Product, Design, Marketing, Clinical, and executive stakeholders

Benefits

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.