Director, Content Strategy at Genesys | USA | $154K/yr – $271K/yr

Director, Content Strategy

USA (Unknown)

$154K/yr – $271K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive global content strategy and editorial programs to align with GTM, revenue goals, and product messaging across ICPs and enterprises.

Own end-to-end content strategy, governance, and calendar across global programs
Must-have: 8+ years B2B content marketing with 5+ years people leadership
Standout: Leading a global editorial team and cross-functional collaboration

Job Description

Responsibilities

Define and own the global content strategy aligned to business goals, GTM campaigns, and strategic initiatives
Create thematic messaging frameworks, content pillars, and editorial narratives that reinforce the Genesys value proposition across ICPs, personas, and verticals
Translate high-level strategy into campaign-ready content packages with a variety of assets across content types and channels
Partner closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and Sales to ensure alignment with GTM motions
Lead and mentor a high-performing global team of strategists, writers, and editorial contributors
Build and manage editorial content calendars for all major programs
Establish and track KPIs connecting content performance to engagement, pipeline, and revenue impact
Leverage analytics, audience insights, and AI tools to continually optimize content investment, formats, channels and overall efficacy

Requirements

8+ years of B2B content marketing experience, including 5+ years of people management leadership
Experience in enterprise SaaS, cloud platforms, or customer experience/AI-led technology
Proven success aligning content strategy to global GTM campaigns and revenue objectives
Deep understanding of ICP development, buyer journeys, and enterprise sales cycles
Strong executive communication skills and ability to influence in matrixed organizations
Experience integrating AI narratives and innovation storytelling into enterprise-level content
Familiarity with performance-driven content optimization and AI-enabled content tools

Benefits

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys CloudTM is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Founded in 1999

Menlo Park, California, USA

8.4K employees (440 in marketing)

www.genesys.com