Responsibilities

• Lead the ACC's conference-wide content, social and digital strategy across owned and partner platforms, major campaigns, sports and championships
• Develop an audience-led content strategy that connects Conference priorities with audience behaviors, platform dynamics, cultural trends and opportunities for growth
• Oversee content strategy across all ACC sports, with direct strategic leadership of Football and oversight of Men's Basketball, Women's Basketball and Olympic sports
• Establish clear content priorities and coverage approaches across sports based on Conference objectives, audience opportunities, performance insights and available resources
• Define how content should work across different stages of the audience journey, from reaching new audiences to deepening engagement with existing ACC and school-first fans
• Identify opportunities for original franchises, vertical video, athlete-led storytelling, creators and emerging content formats that can expand ACC reach and relevance
• Serve as a member of the Marketing & Brand leadership team, helping shape department priorities and leading content, social, digital and audience strategy for Conference-wide brand campaigns and major initiatives
• Bring forward proactive recommendations for how the ACC should evolve its content strategy rather than relying solely on existing approaches or responding to day-to-day content needs
• Develop and lead the ACC's content distribution strategy across owned, social, partner and emerging platforms, ensuring content reaches priority audiences in the environments where they increasingly consume sports, entertainment and culture
• Own the strategic content relationship with key platform and technology partners, including Meta, WSC Sports, Raycom Sports and other current and future partners

Requirements

• Strong strategic understanding of content, social media, digital platforms, audience development, distribution and real-time sports storytelling
• Demonstrated experience developing and leading content and audience strategies across multiple platforms, properties, sports or brands
• Ability to develop a clear point of view on where content should live, how it should be distributed, which audiences it should reach and which partners can accelerate that strategy
• Demonstrated experience building strategic relationships with social platforms, technology providers, media companies, content distributors or other external partners and translating those relationships into audience and business value
• Strong understanding of major social and digital platforms, platform-native storytelling, social-first video, creator ecosystems and emerging content formats
• Demonstrated ability to use audience insights, analytics and performance data to make strategic decisions and improve content effectiveness
• Strong people leadership with experience managing and developing teams, freelancers and complex content operations
• Excellent editorial judgment and ability to prioritize competing demands in fast-moving environments
• Ability to move comfortably between long-term strategic planning and real-time decision-making
• Strong strategic and creative judgment with the ability to bring forward recommendations, challenge existing approaches and identify new opportunities